Our Initiatives

How we deliver

Through scholarship programs, education, knowledge exchange initiatives, charitable endeavours, and more — Canada Company serves our country, our veterans, and their families.

Our programming falls into 3 categories based on our core pillars:

Raising awareness

Canada Company’s awareness initiatives aim to honour the legacy of CAF members and help the Canadian public better appreciate military contributions.

Programs:

LAV III Monument Program

Since November 2014, we’ve turned 33 demilitarized light armoured vehicles (LAVs) into monuments across Canada to honour 40,000 brave CAF members who served in Afghanistan and the 162 who lost their lives.

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Strategic Knowledge Exchange

Thousands of business and community leaders have taken part in our Strategic Knowledge Exchange program and Exchange Events, where we provide a platform for CAF members to raise awareness for military matters that are common interest for the business community.

Play Hard Fight Hard Exhibit Project

In collaboration with Canada’s Sports Hall of Fame this is a three year project supporting a 2D Exhibit on sports in the military. The exhibit outlines the storied relationship between athletic pursuit and military service in Canada from the 1880s to today. 

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ExecConnect

Military knowledge is valuable outside of military settings. This program connects community and industry leaders with members of the Canadian Armed Forces to learn from each other through roundtable discussions, luncheons with guest speakers, and military events like air shows and mess dinners.

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Championing education

The goals of Canada Company’s education initiatives are twofold. We aim to teach the public about Canadian military history, and to provide scholarships and bursaries to give children of fallen military personnel, exemplary Cadets, and Junior Canadian Rangers educational opportunities. 

Programs:

Scholarship program

To recognize the sacrifice of Canada’s military members made in service to our country, and to honour their legacy through the children they have left behind, eligible children receive $5,000 a year for a maximum of four years in scholarship for their college or university education. 

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Je Me Souviens (Honouring Bravery) Program


Our educational program for secondary schools has reached over 110,000 students and teachers. It is an online database of stories from Canadian military history. 

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Cadets & Junior Canadian Rangers Bursary Program

Annually, we award multiple bursaries of $1,000 to recognize cadets and Junior Canadian Rangers who exemplify attributes of leadership and citizenship. To-date, we’ve presented 105 bursaries.

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A Day In The Life Of… Program

We provide unique opportunities for civilian leaders to experience the leadership and intricacies of military life, first-hand. Spending time with the Air Force, a day doing combat maneuvers with the Army, or three days at sea with the Navy are great team building activities that we make available to our contributors. 

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Prioritizing wellbeing

Taking on the difficult sacrifices of military life means CAF members and their families are faced with unique circumstances that can make it hard to connect to the right services, solutions, and support. Our wellbeing initiatives aim to close those gaps.

Programs:

Junior Canadian Rangers Support Program

In late 2020, Canada Company launched a new program to support Junior Canadian Rangers facing financial challenges. The program helps pay for travel to attend the funeral of a parent or guardian, learning pursuits, and other unique opportunities. 

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Camps for Children

This program enables children of military members, including children with special needs or living with a parent suffering from PTSD, to attend summer camps. It’s an opportunity for them to learn, grow, create, and play, while providing their families with much needed respite care. 

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Grief Reconciliation Training

These 2-day workshops help equip those who are at high risk of experiencing injury, loss, or secondary trauma with the knowledge, skills, and practical steps to deal with the challenges they may face day-to-day.

Aye Ready Program

The aim of this program is to provide timely, pointed, and meaningful support for specific activities or requirements in support of military members and/or their families; either financially or through contacting the responsible authorities. Donations to Military Family Resource Centres, to Padre Benevolent Funds, to regimental organizations are just a few examples.

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Appreciation Program

The different chapters of Canada Company organize celebration events to offer thanks for their service to retired and serving members as well as their families. 

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You can help us continue these initiatives

Members of our military give so much in service of us all.

With your help, we can continue to deliver programs and services that give our men and women in uniform and their families the support, recognition, and care they deserve.