Supporting Canadian Military and Their Families
Our Goals for 2017
1. Celebrating our Heroes
Canada Company was founded at the height of the Afghanistan conflict. With 158 fallen soldiers, it was the vision of our Founder Blake Goldring and our many donors to provide up to 100 children of fallen soldiers access to post-secondary education.
Subsequently, the scholarship fund has grown to over $3.5 million and expanded to include children of military members who took their lives attributable to military service.
To commemorate all of our troops who served in Afghanistan, our LAV III program launched in 2014 offers communities across Canada the opportunity to feature the LAV III to commemorate the fallen who made the ultimate sacrifice for their country.
Honorary Colonel Blake Goldring
5,000 Veterans leave the military each year. Many of them enter retirement and many are ill or injured, but a substantial number are heathy and in need of gainful employment, whether in a first or second career.
“There is evidence that Veterans themselves were frustrated and disappointed with their transition experiences. In addition to the Survey on Transition to Civilian Life, in an online survey, 37.6% of Veterans said they did not make a successful transition to civilian life (Black, T. and Papile, C., 2010). An in-depth, qualitative study conducted by VTAC of 25 transitioned Veterans found that 56% said their transition was moderately or very difficult.”
Recognizing this, Canada Company expanded its mission to include Military Employment Transition (MET) services.
The mission: to help get 10,000 Veterans hired by 2023.
Our MET program provides a wide range of educational programs, tools and career opportunities for military members and Veterans. Our METSpouse program enables and empowers viable careers for military spouses by offering unique and transportable career opportunities.
An online survey that the Royal Canadian Legion conducted in partnership with the University of Victoria in 2007 revealed that 54% of the more than 200 veterans surveyed described their transition to civilian life as “fairly difficult” to “difficult” and 23% as “very difficult.” The study also reported that 37.6% of the veterans surveyed felt they did not make a successful transition to civilian life.
Unfortunately, in 2015, the Veteran Transition Advisory Council Report does not paint a better picture.
A recent US survey that polled 2,453 Veterans and soon-to-be Veterans indicated that a meaningful job is the #1 concern when finding employment. Second is a concern over a culmination of cultural barriers and translating military skills. The majority of these issues can be helped through Veteran-specific corporate hiring practices.
With large military operations, such as Afghanistan, drawn to a close, the Canadian Armed Forces is facing an overall change in tempo with force reduction programs and budget cuts in effect. Typical releases in any given year can range from 4,500-5,000. Of these 5,000, 35%+ will be searching for second careers. Another 20-30% will require interim transition support eventually leading to seeking a second career.
In 2013, VTAC presented its Interim Report to the Minister for Veterans Affairs and identified systemic barriers preventing Veterans from transitioning to civilian careers, that are addressed by Canada Company as shown below:
Our Strategy - A Continuous Exchange
By creating a continuous exchange between Canada Company members, the prosperous business community and our remarkable military, whether in support of the children of the fallen or Veterans seeking second careers, Canada Company continues to find new and innovative ways to ensure our country remains a leader on a global scale.
Canada Company programs continue to expand on an annual basis.
Each year in June, our Scholarship Fund awards eligible children of the fallen with annual scholarships to support their post-secondary education.
Our MET program is extremely dynamic and continues to evolve as the needs of our transition members grow.
Our strategy is to enable and educate members, spouses, Veterans and business leaders to provide successful transition programs, ultimately connecting diverse military talent with great career opportunities. To do so we must:
- Engage and educate as many members, Veterans and business leaders across our nation: This requires the delivery of on-site programs and workshops, on-line services and self-directed learning opportunities for thousands of members
- Leverage innovative technology, a learning platform and digital applications to reach as many members as possible: Ensure all of our programs and resources are accessible to everyone at any time, in any location
- Offer current and relevant programming to deliver impact – Increase MET awareness, deliver practical high impact programs, increase our user base and drive result
MET Goes Digital in 2017! The chart below presents our MET achievements in 2016 and our strategic goals going forward.